Digital Alchemy wins at Loyalty & Engagement Awards 2016
Digital Alchemy (DA) won a Silver for Best Loyalty Programme (Retailer) at the third edition of Loyalty & Engagement Awards 2016, held at Shangri-La Hotel Singapore.
The win is for DA’s work on IKEA FAMILY uDecideTM Campaign. uDecideTM is DA’s Patented Automated Offer Optimisation which leverages customer data, Offer Library and personalisation strategy to provide the three best offers for each individual customer. The campaign execution proved to be a resounding success in reaching more of the right people with the right message at the right time.
DA was also announced a Bronze winner for Best Innovative Loyalty Programme for its work with Rabbit Rewards in Thailand.
“The wins validate how we are driving innovation and thought leadership in our industry. This recognition is a testament to our vision to drive customer-centric transformation by automating a frictionless synergy between data intelligence and dynamic decisioning.” said Regan Yan, Managing Director at Digital Alchemy.
The Loyalty & Engagement Awards honours the best loyalty marketing strategies in Asia Pacific. The show recognises marketing works in three areas – loyalty, engagement and relationship marketing, focusing solely on the art of cultivating customer loyalty and engagement. More than 80 client organisations were shortlisted, and entries were evaluated and judged by a panel of experienced loyalty, engagement and relationship marketers and industry experts.
About Digital Alchemy
Founded in 2003 in a two bedroom apartment in Sydney, Digital Alchemy (DA) had a humble beginning. DA set an agenda to drive transformation across the industry through data driven marketing. Since then DA has grown to be the largest and most trusted Database Marketing Services provider in Asia Pacific, with a unique focus on Decisioning.
Our approach is simple, Dynamic Decisioning can drive relevant, timely communications to the consumer, to allow better engagement for our client, and ensure they remain top of mind in a quickly expanding competitor space and continue to improve their bottom line.
Currently operating in Sydney, Melbourne, Auckland, Bangkok, Hong Kong, Nanjing, and Singapore, we have worked alongside numerous brands across the region to keep them well ahead of their competitors and help them to consistently satisfy their own customers.
For more information
Website: www.digitalalchemy.asia
Email: info@digitalalchemy.asia
Twitter: Digitl_Alchemy
LinkedIn: https://www.linkedin.com/company/digital-alchemy
