Announcement of New Principal from August 2017

Mr Christopher Seal

After an extensive global search, The Board of Governors at Shrewsbury International School Bangkok is delighted to announce the appointment of Mr Christopher Seal as Principal from August 2017. Mr Seal is currently the Deputy Head (Pastoral) of the prestigious Millfield School in Somerset, UK and will succeed Mr Stephen Holroyd who, after 13 years of service, becomes Chief Executive Officer of Shrewsbury International (Asia). This company will have extensive responsibilities across all of Shrewsbury’s international schools in South East Asia.

Mr Stephen Holroyd

“I am delighted that the Shrewsbury International School Board of Governors has appointed Christopher Seal. He clearly has both the track record and the empathy for young people to make a real success of this job. It has been a pleasure to have got to know Chris and his wife Sam over the last few months and so many people at Millfield, one of the UK’s truly outstanding and innovative schools, speak very highly of his professionalism, dedication and readiness. We look forward to welcoming the whole family to Bangkok.”

Mr Seal’s successful teaching career in both the independent and maintained sectors in UK education led to positions in school leadership at Trent College and the Licensed Victuallers’ School in Ascot. In his Senior Management Team post at Millfield, he oversees the pastoral care and boarding standards across its 24 houses and 1,250 students; he has held this position since 2011.

Mr Seal is 43 years old and is married to Sam who is currently a teacher at Millfield Prep School. They have two children, Molly (14) and Amy (12), both of whom will be joining Shrewsbury International School as senior school students in 2017. Mr Seal has a BA in English, Physical Education and Sports Science from Loughborough University and a PGCE in Physical Education and History from the same university. He has enjoyed a distinguished sporting career playing Minor Counties Cricket for Suffolk between 1997 and 2005.

In this coming year before Mr Seal takes up his appointment, both Shrewsbury School in the UK and Shrewsbury International School Bangkok will be providing opportunities for him to spend time at the respective campuses.

Mr Christopher Seal

“I am honored to be appointed to succeed Stephen Holroyd as Principal of Shrewsbury International School Bangkok and build upon the outstanding period of growth and development experienced by the school in the past thirteen years. It will be a privilege to lead the Shrewsbury Riverside community in what will be another exciting chapter for this excellent school. I look forward to working with talented and committed staff, supportive and aspirational parents, and especially shaping the futures of bright and engaging young people.”

The Chairman of the Board of Governors would like to take this opportunity to thank Odgers Berndston who led the search and all UK and Bangkok governors, school leaders, members of staff, parents and students who were involved in the selection process.

For more information contact:

Ms. Jane Arghabhadra

Director of Marketing

Shrewsbury International School

Jane.a3@shrewsbury.ac.thor call at 02 675 1888 ext 1113

ข่าวประชาสัมพันธ์      

โรงเรียนนานาชาติโชรส์เบอรี กรุงเทพฯ

ประกาศเรื่องการเข้ารับตำแหน่งผู้อำนวยการคนใหม่ของนายคริสโตเฟอร์ ซีล

มีผลตั้งแต่สิงหาคม 2560 เป็นต้นไป

           

หลังจากสรรหาผู้มีคุณสมบัติเหมาะสมในการเข้าดำรงตำแหน่งผู้อำนวยการโรงเรียนคนใหม่ คณะกรรมการบริหารโรงเรียนนานาชาติโชรส์เบอรีมีความยินดีที่จะประกาศให้ทราบว่า นายคริสโตเฟอร์ ซีล จะเข้าดำรงตำแหน่งผู้อำนวยการโรงเรียนนานาชาติโชรส์เบอรี มีผลตั้งแต่ปีการศึกษา 2560 เป็นต้นไป ทั้งนี้ปัจจุบันนายคริสโตเฟอร์ ซีล ดำรงตำแหน่งเป็นรองผู้อำนวยการโรงเรียน Millfield แห่งโซเมอร์เซต สหราชอาณาจักร และจะเข้ารับตำแหน่งต่อจากนายสตีเฟ่น ฮัลลอยด์ ซึ่งจะดำรงตำแหน่งประธานเจ้าหน้าที่บริหารโรงเรียนนานาชาติโชรส์เบอรี (เอเชีย) อันจะเป็นศูนย์กลางการบริหารงานโรงเรียนนานาชาติโชรส์เบอรี ภูมิภาคเอเชียตะวันออกเฉียงใต้ต่อไป

นายสตีเฟ่น ฮัลลอยด์

            ”ผมมีความยินดีเป็นอย่างมากที่คณะกรรมการบริหารโรงเรียนนานาชาติโชรส์เบอรีได้แต่งตั้งนายคริสโตเฟอร์ ซีลให้ดำรงตำแหน่งผู้อำนวยการคนใหม่ เค้ามีผลงานที่โดดเด่นน่าสนใจ และตั้งใจจริงที่จะทำงานกับเด็กๆ  ซึ่งพิสูจน์ให้เห็นได้ว่า เค้าจะทำหน้าที่นี้ได้เป็นอย่างดีแน่นอน ผมยินดีที่ได้รู้จักนายคริสโตเฟอร์และภรรยาในช่วงหลายเดือนที่ผ่านมา และยังยินดีที่ได้พบปะบุคลากรของโรงเรียน Millfield ซึ่งเป็นโรงเรียนที่มีชื่อเสียงและเพียบพร้อมไปด้วยนวัตกรรมการเรียนการสอนของสหราชอาณาจักร ทั้งนี้ทุกคนต่างกล่าวเป็นเสียงเดียวกันถึงความเป็นมืออาชีพ ความอุทิศตน และคุณสมบัติอันเหมาะสมต่อการดำรงตำแหน่งผู้อำนวยการคนใหม่ เรายินดีต้อนรับครอบครัวนี้สู่กรุงเทพมหานคร”

            ที่ผ่านมา ความสำเร็จด้านการสอนของนายคริสโตเฟอร์ทั้งในโรงเรียนรัฐบาลและเอกชนในสหราชอาณาจักร ถือเป็นการปูทางการทำหน้าที่ฝ่ายบริหารในโรงเรียน Trent College และ Licensed Victuallers’s School ในแอสคอท จากนั้นในปี 2554 ท่านรับหน้าที่ดูแลโรงเรียนและโรงเรียนประจำ ที่มีนักเรียนกว่า 1,250 คน ให้เป็นไปตามมาตรฐาน

            ปัจจุบัน นายคริสโตเฟอร์ ซีล อายุ 43 ปี สมรสกับนางแซม คุณครูโรงเรียนMillfield Prep School มีบุตรธิดา 2 คน คือ มอลลี่ อายุ 14 ปี และเอมี อายุ 12 ปี ทั้งสองจะเข้าเรียนที่โรงเรียนนานาชาติโชรส์เบอรีในปีการศึกษา 2560 ด้านการศึกษา นายคริสโตเฟอร์ จบศิลปศาสตร์บัณฑิต เอกภาษาอังกฤษ พลศึกษา และวิทยาศาสตร์การกีฬาจากมหาวิทยาลัย Loughborough และ PGCE สาขาพลศึกษาและประวัติศาสตร์จากมหาวิทยาลัยเดียวกัน ทั้งนี้เค้ายังเป็นนักกีฬา Minor Counties Cricket ของทีม Suffolk ระหว่างปี 2540 - 2548

            ทั้งนี้ก่อนจะเข้าดำรงตำแหน่ง นายคริสโตเฟอร์จะใช้เวลาอยู่ที่โรงเรียนโชรส์เบอรี สหราชอาณาจักร และโรงเรียนนานาชาติโชรส์เบอรี กรุงเทพฯ ตามลำดับ

นายคริสโตเฟอร์ ซีล

            “ผมมีความยินดีที่ได้รับการแต่งตั้งให้ดำรงตำแหน่งผู้อำนวยการโรงเรียนนานาชาติโชรส์เบอรีต่อจากนายสตีเฟ่น ฮัลลอยด์ และได้ร่วมเป็นส่วนหนึ่งของความสำเร็จและการพัฒนาที่เกิดขึ้นอย่างต่อเนื่องตลอดระยะเวลา 13 ปี เป็นเรื่องน่ายินดีที่จะได้บริหารโรงเรียนนานาชาติโชรส์เบอรี ริเวอร์ไซด์ ผมรอคอยที่จะทำงานร่วมกับบุคลากรที่มีความสามารถและอุทิศตน รวมถึงผู้ปกครองที่คอยส่งเสริมสนับสนุนการศึกษาของบุตรหลาน และร่วมหล่อหลอมอนาคตทางการศึกษาสำหรับเยาวชนรุ่นใหม่ไปด้วยกัน”

            โอกาสนี้ ประธานคณะกรรมการบริหารโรงเรียนใคร่ขอขอบพระคุณ บริษัท Odgers Berndston ซึ่งเป็นผู้นำการสรรหาผู้อำนวยการ รวมถึงคณะกรรมการบริหารทั้งในสหราชอาณาจักรและกรุงเทพฯ ผู้นำโรงเรียน บุคลากร ผู้ปกครองและนักเรียน ซึ่งมีส่วนร่วมให้การสรรหาครั้งนี้สำเร็จไปด้วยดี

สนใจข้อมูลเพิ่มเติม กรุณาติดต่อ
ภัทรินทร์ อรรคภัทร
ผู้อำนวยการฝ่ายการตลาด โรงเรียนนานาชาติโชรส์เบอรี
อีเมล: Jane.a3@shrewsbury.ac.th  โทร: 02 675 1888 ต่อ 1113

9 สิงหาคม 2559

เรื่อง                  เรียนเชิญร่วมชมการเปิดตัวสินค้าและงาน Meet & Greet with Peak Storage
                       
เรียน                 ท่านผู้มีเกียรติ ท่านผู้บริหารระดับสูง ผู้บริหารฝ่ายคลังสินค้า และผู้บริหารฝ่ายโลจิสติกส์

สิ่งที่ส่งมาด้วย      แบบตอบรับ กำหนดการ และแผนที่ 

            บริษัท พีค สตอเรจ(ประเทศไทย) จำกัด หนึ่งในผู้นำนวัตกรรม Storage & Handing Solutions ที่ดีที่สุดจากออสเตรเลียและยุโรปภายใต้ตราสินค้า Dexion, Bruynzeel, Rack Armour และ CAEM ก้าวสู่ปีที่ 9 อย่างมั่นคงพร้อมเปิดตัววัตกรรมล้ำหน้าสำหรับการพัฒนาระบบการจัดเก็บในคลังสินค้าอย่างมีประสิทธิภาพต่อลูกค้าและพันธมิตรทางธุรกิจในประเทศไทย

            ในโอกาสพิเศษนี้ทางบริษัทฯใคร่ขอเรียนเชิญท่านร่วมเป็นเกียรติและพบปะสังสรรค์ในการเปิดตัวนวัตกรรมล้ำหน้าของ  Racking System & Warehouse Solutions by Dexion และ Mobile Shelf

Rack Guard พร้อมร่วมงาน Party Meet & Greet with Peak Storage ร่วมรับประทานอาหารมื้อค่ำ

ในวันศุกร์ที่ 9 กันยายน 2559 ณ โรงแรม Grand Fourwings Convention Hotel ห้องจัดเลี้ยง PAVILIAN HALL “A” ชั้น 8  พบกับ Tactical Counselor จาก Dexion และ Rack Armour-Australia และเพลิดเพลินกับโชว์ตระการตาจากมวยไทยไลฟ์พร้อมชิงรางวัลสมนาคุณพิเศษมากมาย  

            บริษัทฯหวังเป็นอย่างยิ่งว่าจะได้รับเกียรติจากท่านในการเข้าร่วมกิจกรรมพิเศษกับเราในครั้งนี้หรือหากท่านต้องการข้อมูลใดๆเพิ่มเติมกรุณาติดต่อคุณวิภาพรรณ โทร 081 629 8126 อีเมล์ wipapan@peakstorage.co.th กรุณาให้ข้อมูลในแบบตอบรับแนบท้ายภายใน 5 กันยายน 2559 บริษัทฯขอขอบพระคุณล่วงหน้ามา ณ โอกาสนี้  

   ขอแสดงความนับถือ

  ศศิวรรธน์  วิทยาจักษุ์

      ผู้จัดการทั่วไป    

แบบตอบรับ

ข้าพเจ้า (ชื่อองค์กร)  ................................................................................................................................................................................

ผู้ประสานงานหลัก (ชื่อและตำแหน่ง) ................................................................................................................................................................................

โทร................................... โทรสาร................................... อีเมล์.................................................................................

 

( ............ ) ยินดีร่วมงานการเปิดตัวสินค้า สินค้าและร่วมงาน Meet & Greet with Peak Storage
ในวันศุกร์ที่ 9 กันยายน 2559 ณ โรงแรม Grand Fourwings Convention Hotel ห้องจัดเลี้ยง PAVILIAN HALL “A” ชั้น 8โดยมีจำนวนผู้ร่วมงานดังนี้

#	ชื่อ-สกุล	ตำแหน่ง
0	ตัวอย่าง : Mr. John Black	General Manager
1
2
3

*กรุณาตอบแบบตอบรับนี้ภายในวันจันทร์ที่ 5 กันยายน ’59 โดยส่งแบบตอบรับถึง wipapan@peakstorage.co.th หรือสอบถามเพิ่มเติมที่คุณวิภาพรรณ  โทร 081 629 8126     **กิจกรรมพิเศษนี้ไม่มีค่าใช้จ่ายใดๆ  
***รับผู้ร่วมงานจำนวนจำกัดภายใต้เงื่อนไข first come first serve

Thailand, 17 August 2016 – Co-working space has enjoyed tremendous growth in recent years supported by the start-up boom; demand for greater flexibility among both employees and corporate; and advances in technology allowing people to work anywhere at any time. CBRE has recently launched its Viewpoint, The Rise of Co-working Space in Asia Pacific: Boon or Bane?, and the key highlights of the report are:

• §  Globally, co-working space has enjoyed tremendous growth in recent years—surging from just 75 spaces in 2007 to more than 7,800 in 2015.

• §  Most co-working spaces in Asia Pacific are located in gateway cities including Hong Kong, Singapore, Shanghai, Tokyo, Sydney and Melbourne. CBRE Research estimates there are a total of 300 co-working spaces in these locations.

• §  Cities in Asia Pacific lag behind those in the West, such as New York and London, which each host at least 120 co-working spaces. Tokyo is home to roughly 100, while Hong Kong, Singapore and Shanghai host 40-60 each.

• §  Local and regional co-working space operators still dominate in Asia Pacific, accounting for a 60% market share. However, several international players are expanding aggressively. 

Dr. Henry Chin, Head of Research, CBRE Asia Pacific, commented, “Competition among co-working space operators is intensifying as they open more centers, lease larger spaces and increase their presence in prime areas. This will increase real estate occupancy costs and squeeze profit margins. Co-working space operators need to plan expansion carefully, keep costs in check and be aware of this increasing competition—as well as conducting thorough assessments of supply and demand dynamics.” 

“Operating a co-working space is not the same as straightforward office leasing or providing a space for people to work—the key to running a successful co-working space is creating an experience; building a community; and facilitating business and learning opportunities for end-users.”

“While the rise of co-working space in Asia Pacific is by no means a disruptive threat to the traditional office format or leasing model, it does have a number of implications for occupiers and landlords alike, for example pointing to the need for a new approach towards office design to facilitate better collaboration and interaction between people. Landlords may want to consider whether to lease space to co-working operators or develop their own co-working platform following a detailed evaluation of the costs and benefits.”

Mr. Nithpat Tongpun, Head of Office Services, CBRE Thailand, comments “It is undeniable that co-working space is a new rising trend in the Bangkok office market. However, it is necessary that co-working operators in Bangkok truly understand the demand level, all associated costs and investment returns so that they have a clear picture of the market as the competition in co-working space has been increasing.”

Follow us on

Facebook: CBRE.Thailand

Twitter: @CBREThailand

LinkedIn: CBRE Thailand

Instagram: CBRE Residential Thailand

About CBRE Group, Inc.

CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2015 revenue). The Company has more than 70,000 employees (excluding affiliates), and serves real estate investors and occupiers through more than 400 offices (excluding affiliates) worldwide. CBRE established an office in Bangkok in 1988, followed by its Phuket office in 2004.  CBRE Thailand has grown to be the leading real estate services provider, offering a broad range of integrated services, including property sales, leasing and marketing; facilities, transaction and project management; property management; investment management; appraisal and valuation; strategic and development consulting.  Please visit our website at www.cbre.co.th.   

NEWS RELEASE

FIRST HAND EXPERIENCE AT 'SOMERSET EKAMAI BANGKOK', ASCOTT'S FIRST MIXED-USE DEVELOPMENT IN THAILAND

The ‘Hard Hat Tour’ of the new Somerset Ekamai Bangkok has arranged exclusively for over 150 prominent industry leaders

Thailand, 17^th August 2016 – CapitaLand’s wholly-owned serviced residence business unit, The Ascott Limited (Ascott), built buzz for its first mixed-use development in Thailand, ‘Somerset Ekamai Bangkok’ among the target customers and media through its Hard Hat Tour.

Between 15^th – 19^th August 2016 management and staff of Ascott’s Thailand welcomed more than 150 guests to ‘Somerset Ekamai Bangkok’, the company’s new product. All of the shortlisted guests including media, key travel agencies and corporate clients were the first group to experience the progress being made in this newly-built project, which is scheduled to open this 25^th August 2016.

The opening of Somerset Ekamai Bangkok will spilt into 2 phases. Phase 1, the 81 units of pet-friendly apartments for corporate lease and a multi-functional conference centre will open on 25^th August 2016. Phase 2, the 130 units of serviced residences and the 51 units of urban community rooms as well as its facilities and modern car-parking system will be completed this November.    

With the addition of Somerset Ekamai Bangkok, Ascott has more than 3,100 apartment units in 17 properties across three major cities - Bangkok, Sri Racha and Pattaya in Thailand reinforced its leader position as the world’s largest serviced residence owner-operator in Thailand.

For more information on Ascott’s properties, please visit www.the-ascott.com    

About Somerset Ekamai Bangkok

Somerset Ekamai Bangkok comprises three modern buildings housing the 130 units of studio to two-bedroom serviced residences, 81 units of one- to three-bedroom pet-friendly apartments for corporate lease and a multi-functional conference centre with 51 units of urban community rooms set in a co-living environment.

Located in one of Bangkok’s most trendy districts, part of Sukhumvit also known as Ekamai Road and adjacent to Thonglor Road, Somerset Ekamai Bangkok is surrounded by several office buildings, an international school, shopping malls and plenty of upscale bars, restaurants and cafes. Ekamai is also a popular residential area for Thais and expatriates working in the central business district and Thailand’s Eastern Seaboard. The property will offer convenient access to the Ekamai BTS station and expressway that link it to these areas.

The Somerset Ekamai is designed with the comfort and familiarity of home to our guests and their families. Each apartment is beautifully furnished with all necessary amenities and conveniences, in-cooperating concept of Ascott’s international-class of quality accommodation. Other facilities included an outdoor swimming pool, gymnasium, gardens, restaurants, children’s playroom and residents’ lounge.

The multi-functional conference centre is one of the most perfect MICE venues in Bangkok, catering for the professional business conferences, trainings or private functions. It consists of an auditorium room, five smart meeting & training rooms as well as 51 units of single room accommodation set in a co-living environment to serve its guests. This functional custom-designed event space is fitted with a state-of-the-art audio-visual technology as well as wireless internet access throughout the building to ensure the utmost comfort and convenience for guests, exhibitors and all attendees.

About The Ascott Limited (www.the-ascott.com)

The Ascott Limited is a Singapore company that has grown to be the world's largest international serviced residence owner-operator. It has over 29,000 operating serviced residence units in key cities of the Americas, Asia Pacific, Europe and the Middle East, as well as over 17,000 units which are under development, making a total of more than 47,000 units in over 290 properties.

The company operates three award-winning brands – Ascott, Citadines and Somerset. Its portfolio spans more than 100 cities across 27 countries.

 Ascott, a wholly owned subsidiary of CapitaLand Limited, pioneered Asia Pacific's first international-class serviced residence with the opening of The Ascott Singapore in 1984. In 2006, it established the world's first Pan-Asian serviced residence real estate investment trust, Ascott Residence Trust. Today, the company boasts over 30 years of industry track record and award-winning serviced residence brands that enjoy recognition worldwide.

Ascott’s achievements have been recognised internationally. Recent awards include World Travel Awards 2015 for ‘Leading Serviced Apartment Brand’ and ‘Leading Serviced Apartments’ in Belgium, France, Germany, Hong Kong, Philippines, Singapore, Spain, Thailand and Vietnam; Business Traveller Asia-Pacific Awards 2015 for ‘Best Serviced Residence Brand’, Business Traveller UK Awards 2015 for ‘Best Serviced Apartment Company’, Business Traveller China Awards 2015 for ‘Best Serviced Residence Brand’ and 'Best Serviced Residence', Business Traveller Middle East Awards 2016 for 'Best Serviced Apartment Company', TTG China Travel Awards 2016 for ‘Best Serviced Residence Operator in China’ and DestinAsian Readers’ Choice Awards 2016 for ‘Best Serviced Residence Brand’. For a full list of awards, please visit http://www.theascottlimited.com/en/aboutus/awards .

Visit www.the-ascott.com for more information and connect with us on social media at www.the-ascott.com/connect.

About CapitaLand Limited (www.capitaland.com)

CapitaLand is one of Asia’s largest real estate companies headquartered and listed in Singapore.  The company leverages its significant asset base, design and development capabilities, active capital management strategies, extensive market network and operational capabilities to develop high-quality real estate products and services.  Its diversified global real estate portfolio includes integrated developments, shopping malls, serviced residences, offices and homes.  Its two core markets are Singapore and China, while Indonesia, Malaysia and Vietnam have been identified as new growth markets.  The company also has one of the largest real estate fund management businesses with assets located in Asia.

 

CapitaLand’s listed real estate investment trusts are Ascott Residence Trust, CapitaLand Commercial Trust, CapitaLand Mall Trust, CapitaLand Retail China Trust and CapitaMalls Malaysia Trust.

Issued by: Ascott International Management (Thailand) Limited  

Website: www.the-ascott.com

41 Sukhumvit 16, Sukhumvit Road, Klongtoey, Klongtoey, Bangkok 10110 Thailand

For more information, please contact:

 

Myla Caceres, Director of Sales & Marketing

Tel: (66-2) 204 4341       Email: myla.caceres@the-ascott.com

Juree Umrarong, Assistant Director of Marketing

Tel: (66-2) 204 4381       Email: juree.u@the-ascott.com

Yada Anukoonpittaya, Assistant Marketing Manager

Tel: (66-2) 204 4382       Email: yada.a@the-ascott.com

Dear Clients and Colleagues, This newsletter is to keep you informed of the recent legislation developments in Thailand and Myanmar.    Thailand Proposed Amendment to the Civil and Commercial Code of Thailand to Promote Small Business Enterprises. On 24th May 2016, the Ministry of Commerce proposed to the Cabinet a bill to amend the Civil and Commercial Code and the Cabinet accepted it in principle.  Under the bill, a limited company can be formed by at least 2 shareholders as compared to 3 shareholders under the current law.  Read More. Relaxation of the Requirement for Obtaining a Factory License in Thailand. The Cabinet has approved in principle amendments to the Factory Act B.E. 2535 (1992) (the "Factory Act") to require a factory license only if a factory has 50 employees compared with 7 employees under the current Factory Act.  Read More. Proposed Amendment to the Petroleum Act of Thailand.  On 24th June 2016, the National Legislative Assembly accepted the draft amendment to the Petroleum Act B.E. 2514 in principles after its first reading.  The draft amendment will allow for petroleum exploration and production activities to be carried out through a production sharing contract or through a services contract in addition to the concession which is the only way of participation under the current law.  Read More. Myanmar Trading Business for Foreigners in Myanmar.  On 7th July 2016, the Ministry of Commerce issued its Notification No. 56/2016 under the Export Import Law 2012 to allow local-foreign joint venture companies to trade construction materials as retail and wholesale.   Read More.

For further information, please contact: Kowit Somwaiya, Managing Partner, kowit.somwaiya@lawplusltd.com Vincent Birot, Counsel, vincent.birot@lawplusltd.com      Paramee Kerativitayanan, Associate, paramee.kerativitayanan@lawplultd.com         Khin Htwe Myint, Advocate, khinhtwemyint@lawplultd.com         Khin Khin Zaw, Advocate, khinkhinzaw@lawplultd.com         LawPlus Ltd. Unit 1401, 14th Fl., Abdulrahim Place, 990 Rama IV Road, Bangkok 10500, Thailand Tel. +66 (0)2 636 0662  Fax. +66 (0)2 636 0663 www.lawplusltd.com LawPlus Myanmar Ltd. Room 517 Yangon International Hotel, No. 330 Corner of Ahlone and Pyay Roads, Dagon Township, Yangon Myanmar Tel. +95 (0)92 6111 7006  Fax. +95 (0)92 6098 9752 www.lawplusltd.com

Digital Alchemy wins at Loyalty & Engagement Awards 2016

Digital Alchemy (DA) won a Silver for Best Loyalty Programme (Retailer) at the third edition of Loyalty & Engagement Awards 2016, held at Shangri-La Hotel Singapore.

The win is for DA’s work on IKEA FAMILY uDecide^TM Campaign.  uDecide^TM is DA’s Patented Automated Offer Optimisation which leverages customer data, Offer Library and personalisation strategy to provide the three best offers for each individual customer. The campaign execution proved to be a resounding success in reaching more of the right people with the right message at the right time.

DA was also announced a Bronze winner for Best Innovative Loyalty Programme for its work with Rabbit Rewards in Thailand.

“The wins validate how we are driving innovation and thought leadership in our industry. This recognition is a testament to our vision to drive customer-centric transformation by automating a frictionless synergy between data intelligence and dynamic decisioning.” said Regan Yan, Managing Director at Digital Alchemy.

The Loyalty & Engagement Awards honours the best loyalty marketing strategies in Asia Pacific. The show recognises marketing works in three areas – loyalty, engagement and relationship marketing, focusing solely on the art of cultivating customer loyalty and engagement. More than 80 client organisations were shortlisted, and entries were evaluated and judged by a panel of experienced loyalty, engagement and relationship marketers and industry experts.

About Digital Alchemy

Founded in 2003 in a two bedroom apartment in Sydney, Digital Alchemy (DA) had a humble beginning. DA set an agenda to drive transformation across the industry through data driven marketing. Since then DA has grown to be the largest and most trusted Database Marketing Services provider in Asia Pacific, with a unique focus on Decisioning.

Our approach is simple, Dynamic Decisioning can drive relevant, timely communications to the consumer, to allow better engagement for our client, and ensure they remain top of mind in a quickly expanding competitor space and continue to improve their bottom line. 

Currently operating in Sydney, Melbourne, Auckland, Bangkok, Hong Kong, Nanjing, and Singapore, we have worked alongside numerous brands across the region to keep them well ahead of their competitors and help them to consistently satisfy their own customers.

For more information

Website: www.digitalalchemy.asia

Email: info@digitalalchemy.asia

Twitter: Digitl_Alchemy

LinkedIn: https://www.linkedin.com/company/digital-alchemy

Hotels in Thailand agree technology is key but 1 in 3 may suffer with digital strategies not related to business plans

While technology is ideal, cyber security risks then become a reality.

 

7 July 2016

 

The first Thailand hotel industry report by Grant Thornton in Thailand indicates 89% see technology and digital strategies as important, whilst almost 2 of 3 have a digital strategy linked to the overall business plan. Although 91% have confidence in their IT security and privacy, nearly half agree that it is a big concern and hampers further investment. There is also reluctance due to whether or not a fair RoI can be achieved and how staff capabilities will measure up to the new technology. This could mean that hotels need to invest more in their resources or risk missing out on prime growth opportunities. In addition to this, digital strategies and business plans should be aligned in order to support growth.

 

Andrew McBean, Partner at Grant Thornton and expert in technology, media and telecommunications, said, “The power of technology is phenomenal. There are many new trends available for us to consider, especially in social media. Hotels need to make sure their social media and digital strategy are strongly linked with their business strategy. They need to fully integrate their digital strategy and technological improvements into their overall strategic plan. And hotels need to invest effectively in technology in order to not only attract more customers but to personalise guest experiences.”

 

Debrah Pascoe, Senior Vice President of Commercial at Onyx Hospitality Group, added, “Technology enables people to connect and share their experiences and it’s a great tool to create inspiration. However, technology changes rapidly. It used to be that just having a website was enough, but OTAs are a big contributor of online business. Onyx is continuously evolving their digital strategy in order to engage customers, expand our reach to new and untapped markets, and showcase our product in an engaging and compelling manner. We also use it to personalise our service and inspire repeat business.  The use of technology as a business behaviour continues to develop and it’s important to Onyx to explore new trends and respond to evolving needs in order to align our strategy to these needs.”

 

Results also show that investment in technology and digital strategy for budgets up to the end of 2016 is still growing among most Thailand properties. 73% are investing more in 2016 than they did in 2015. 56% have their own resource to manage technology and digital strategy, and 35% use both in-house/HQ staff and outsourced vendors. Only 10% were not confident in their digital strategy and these hotels were not part of global chains.

 

Many were worried about achieving a fair return on their technology investment, with 2 in 3 sharing this opinion. Other concerns included staff having the skills to utilise the technology being introduced. 51% voiced this as a concern with another 48% worried about guest privacy and confidentiality. A mix of slow response times for investment from owners, as well as a fear that the chosen technology would become outdated or more expensive once implemented were of concern, but time is of the essence and those who don’t invest wisely and with some haste may lose opportunities.

 

Michael Marshall, Chief Commercial Officer at Minor Hotel Group, commented, “If used correctly social media will drive revenue. It has also become a big search engine so hotels need to ensure they are maximising all of these platforms. It’s a very easy tool to use and it’s very cost effective, which can be a big concern when digital strategies are being considered. New technologies are appearing every day, just look at Airbnb and how quickly that grew and continues to grow. Voice recognition is also becoming a more valuable tool. We need to be working with all this new technology rather than ignoring it.”

 

The Tourism Authority of Thailand (TAT) is aiming for 12% growth in tourism revenue, bringing it to 2.89 trillion baht in 2017. This is in part due to the economic recovery but also the effective cooperation among tourism-related agencies and private operators. Hoteliers who can deliver great guest experiences by balancing technology and human touch should see a very positive ROI.

 

Added value to improve on guest retention should be as much a part of the digital offering as the opportunity to increase sales within the property. The modern guest will likely leverage technology to accomplish things that don’t require interaction with staff or require them to stand in a line. The challenge will be retaining the personal touch with guests, and developing a more meaningful relationship, whilst enabling them to stay connected with the hotel during their stay and use technology to make their lives easier.

 

Aline Massart, Regional Director of Digital Marketing for Accor Hotels, commented, “Hotels started out creating a product and brand but sites like Airbnb allow people to experience a dream by playing to their emotions. Hoteliers need to shift from the product and brand thought process to be more about the customer concept and be at each step of the customer journey. Only 20% of people will mention the hotel name on social media but by using digital tools, such as Local Measure, to tap into that other 80%, hoteliers can create emotion and personalise a customers stay making them feel valued and recognised.”

 

Andrew concluded, “Hotels need to fully integrate their digital strategy and technological improvements into their overall strategic plan. We all have a lot of information about our customers now but the key is having the technology to support the use of that information.”

 

“Privacy and cyber security is another big issue hotelier need to keep at the forefront of their minds when they make decisions to be part of the digital world. As this is a critical issue and important part for their digital strategy, the investment cost to ensure all parties have confidence is very high, but there really is no other choice. However, outsourcing should be considered if it reduces costs and improves efficiencies so that hotels can focus on their core-business and to help save money for future investments.”